Being able to spot emerging trends is essential to making or breaking it in the kids’ toys business.And Hippychick, which caters to the 0-3 market, is one that has always come up trumps when it comes to identifying what’s hot and what’s not since it was founded twenty years ago.
London Mums spoke toJulia Minchin, Hippychick’s founder, to get the low-down and to uncover her…