London Mums Magazine

Discover London Mums Magazine — the free parenting magazine loved across the capital! Since 2009, we’ve been delivering inspiring stories, expert tips, and family fun straight to London’s supermarkets — and now you can download every issue right here. Grab the latest edition in one click, and explore our members’ area for a treasure trove of past issues, all free to read and enjoy.

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Eat good, do good: London prepares to make (and eat) the Longest Tiramisù in the World

If there was ever a reason to leave the house with the kids, this is it. Picture this: a 300-metre-long tiramisù, a historic London venue, Italian flair, families queuing not for a rollercoaster but for a slice of a Guinness World Record, and every forkful supporting charity. Yes, really. On what is often dubbed the unhappiest day of the year, we gathered at the Italian Cultural Institute in…
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Shopping

Toy trends 2026: Why play has grown up (and got a lot more interesting)

If you walked the halls of Toy Fair London 2026 expecting one shouty, fight-for-it Christmas toy, you’d have left confused but oddly optimistic. This year delivered something better: a market that has finally found its footing. UK toy sales rose 6% last year, with…
Health

World Sleep Day: Real mums share their "How do you actually fall asleep?" secrets

World Sleep Day is upon us (13th March, pop it in your diary between school run and collapsing on the sofa), and let’s be honest – sleep and motherhood have a complicated relationship. We’ve spent years getting babies to sleep, toddlers to sleep, teenagers…
BooksCelebrity Interviews

Star mum! You'll Always Be My Baby: Bestselling Poet Jessica Urlichs on motherhood, memory and the words we all feel

If you’ve ever scrolled Instagram while nap-trapped on the sofa, chances are Jessica Urlichs’s words have stopped you mid-scroll. The New Zealand-based poet has built a global following by capturing the exact feelings of motherhood that somehow never made it into…
Books

London Mums Magazine Book of the Week: You'll Always Be My Baby by Jessica Urlichs

The poet who captured motherhood in a poem now gives us a bedtime story to treasure forever. If you’ve ever scrolled Instagram while nap-trapped on the sofa, too exhausted to move but too full of love to care, chances are Jessica Urlichs‘s words have stopped…
Product reviews

How building shelves with my son became our best Mother's Day weekend (in advance)

Let me tell you a story about Mother’s Day, shelves, and the best unexpected bonding experience with my 19-year-old son Diego. When BiGDUG first offered to send over their shelving kit for review, I’ll admit – I hesitated. Shelving? For Mother’s…
Lifestyle

300 Barbies, zero regrets: Why I refuse to ‘act my age’

The first Barbie was introduced 67 years ago today, on the 9th March 1959. WhenThe Telegraphfeatured my Barbie collection on 1 February 2026, I was delighted… slightly amused… and, I’ll admit, mildly outraged. Not because of the dolls – those I’m…

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