There’s something about early June that calls for a wardrobe refresh, and every year around my birthday I answer that call with a pilgrimage to one of my favourite hidden gems: Outlet Shopping at The O2. It’s no longer just a place to catch a gig – The O2 has firmly established itself as a shopping experience destination with serious style credentials. And in 2025, it’s still delivering unbeatable bargains and an experience that’s part thrill, part therapy.
With over 60 high-end and high-street names under its distinctive dome, Outlet Shopping at The O2 promises up to 70% off RRP all year round. Think Adidas, Calvin Klein, Levi’s, Next, Clarins, Nike, Superdry, Tommy Hilfiger, and the list goes on. For savvy shoppers (especially us mums), it’s like Christmas came early – with the added perk of four hours’ free parking when you spend just £35. And trust me, it’s very easy to reach that figure.
This year, I challenged myself to stick to a £150 budget. The result? A haul that made me do a happy dance:
- One jumper
- Two designer T-shirts for my teenage son (who came with me for this shopping experience)
- A pair of Jack Jones Jeans
- A paid of black designer shoes by Gabor
- A clutch of beauty buys to see me through the summer from the best beauty outlet in London.
- Vitamins and candies from H&B
- Three Novelty gifts.
On the high street, that would barely cover one dress, let alone five+ items. Outlet Shopping at The O2 lets you shop smarter without compromising on quality or style — perfect for birthday treats or even some guilt-free solo therapy.
More than just shopping
The beauty of Outlet Shopping at The O2 is that it’s not an isolated retail spot – it’s woven into the experience that is The O2. After shopping, you can easily stretch your legs (and your fun levels) with a walk Up at The O2, enjoy interactive football at TOCA Social, dive into the VR and arcade chaos of BOOM BATTLE BAR, or take the kids to London’s first indoor skydiving at iFLY.
Need to refuel? My go-tos remain Banana Tree (spicy stir fry heaven) and Ask Italian, which never fails to please the whole family.
Insider Mum Tips for 2025:
Go midweek to avoid crowds and grab the best sizes.
Wear comfy shoes – this is a two-level shopping arena.
Bring a big bag or a foldable trolley if you’re planning to stock up.
Combine your trip with an O2 climb or cinema visit – kids will thank you.
Always check the Icon Outlet website for extra seasonal offers.
So if you’re thinking of a mini mum escape, a back-to-school spree, or even just want to glam up your summer wardrobe on a budget, Outlet Shopping at The O2 is still the place to bag serious style – without the sting.
See you under the dome!
15 minutes from Central London on the Jubilee Line
Open 7 days a week
Free parking for 4 hours with £35 spend.
