Mum and Son styling: Matching outfit ideas

Mar 14 2025
Mum and Son Matching outfit

The concept of parents wearing matching outfits with their children has been a powerful trend for many years now. It’s common to see mums wearing identical or similar outfits to their daughters on days out. However, this notion isn’t exclusive to mothers and daughters as mums are also trying to wear coordinated clothing with their sons. In this context, let’s explore some of the best mum and son matching outfit ideas.

Read more ...

The role of celebrities in transforming beauty industry trends

Mar 03 2025
Clean Beauty milly bobbie brown florence by mills beauty essentials for teenagers

The beauty industry is constantly evolving, influenced by culture, technology, and changing consumer preferences. One of the biggest driving forces behind beauty industry trends is celebrity influence. From movie stars and pop icons to influencers and social media personalities, celebrities have a massive impact on what’s considered fashionable, desirable, and even necessary in beauty routines. Their endorsements, personal choices, and partnerships with beauty brands shape consumer behaviour and drive market trends. Whether it’s a new hair colour, a bold makeup trend, or a skincare routine, celebrities often set the standard that millions of people worldwide aspire to follow.

Read more ...

Channel coastal charm in these mother-of-the-bride wedding dresses

Feb 23 2025
mother-of-the-bride wedding dresses blue long dress

Nothing says ‘effortlessly ephemeral’ quite like a beach wedding, and wardrobe plays an important role in complementing this vibe. Choosing the perfect wedding gown is, of course, a must – but so is dressing your mother in the right outfit. If you’re looking for a mother-of-the-bride dress for a beach wedding, we’ve rounded up the best options for your consideration. These mother-of-the-bride wedding dresses picked by London Mums meld comfort with style, truly doing justice to the beauty and grace of the woman who birthed you as she watches you walk down the aisle.

Read more ...