A recent study commissioned by the Licensing Industry Merchandisers’ Association (LIMA) has predicted that Britain’s favourite toy brand for girls is Barbie followed by Hello Kitty and Lego, Peppa Pig, Minnie Mouse, Lego Friends, Disney Princess, Monster High, My Little Pony and Mickey Mouse. Interestingly, 80% of the top ten girls’ toy licenses revolve around a character. Here…