Shopping

Toy trends 2026: Why play has grown up (and got a lot more interesting)

If you walked the halls of Toy Fair London 2026 expecting one shouty, fight-for-it Christmas toy, you’d have left confused but oddly optimistic. This year delivered something better: a market that has finally found its footing. UK toy sales rose 6% last year, with strong growth in games and puzzles. Licensed toys – driven by Stranger Things, Wicked and Minecraft – now account…
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BooksCelebrity Interviews

Star mum! You'll Always Be My Baby: Bestselling Poet Jessica Urlichs on motherhood, memory and the words we all feel

If you’ve ever scrolled Instagram while nap-trapped on the sofa, chances are Jessica Urlichs’s words have stopped you mid-scroll. The New Zealand-based poet has built a global following by capturing the exact feelings of motherhood that somehow never made it into the books – the bittersweet, the exhausting, the overwhelming love that leaves you breathless. Her latest picture book…
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Books

London Mums Magazine Book of the Week: You'll Always Be My Baby by Jessica Urlichs

The poet who captured motherhood in a poem now gives us a bedtime story to treasure forever. If you’ve ever scrolled Instagram while nap-trapped on the sofa, too exhausted to move but too full of love to care, chances are Jessica Urlichs‘s words have stopped you mid-scroll. The New Zealand-based poet has built a global following by capturing the exact feelings of motherhood that…
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Product reviews

How building shelves with my son became our best Mother's Day weekend (in advance)

Let me tell you a story about Mother’s Day, shelves, and the best unexpected bonding experience with my 19-year-old son Diego. When BiGDUG first offered to send over their shelving kit for review, I’ll admit – I hesitated. Shelving? For Mother’s Day? Not exactly candles and perfume territory. But then I thought about my garage. And my home office. And the mountain of…
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Lifestyle

300 Barbies, zero regrets: Why I refuse to ‘act my age’

The first Barbie was introduced 67 years ago today, on the 9th March 1959. WhenThe Telegraphfeatured my Barbie collection on 1 February 2026, I was delighted… slightly amused… and, I’ll admit, mildly outraged. Not because of the dolls – those I’m always happy to talk about – but because of thatpersistentneed to highlight a woman’s age. Honestly…
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Competitions

Win a Movie Magic bundle of Disney, Pixar and Marvel Studios' films on Blu-ray™

Celebrate Springtime with Movie Magic from The Walt Disney Studios on Blu-ray™ & DVD! From Half Term until Easter, there are hundreds of movies available for all the family at great value prices on Blu-ray™ and DVD. All you family favourites are available including Disney’s Lilo & Stitch, Pixar’s Elio, Disney’s Moana 2, Pixar’s Inside Out 2, Marvel Studios’…
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Health

Eye know, right? What I learned about keeping my kids' vision healthy

We all want the best for our kids, right? We track their doctor visits, make sure they eat their veggies (mostly!), and keep them safe. But I have to admit, one thing I kept putting off was a proper eye exam. I always figured I’d notice if my kid had trouble seeing. Turns out, I was wrong – and the eye doctor set me straight. Early detection and care are game-changers for…
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Newsletter

London Mums magazine 47th edition: Spring, sanity, and the world's longest tiramisù 

Dear London Mums, Spring has sprung (allegedly… it’s still coat-on, sunglasses-ready chaos),and here we are – juggling snacks, dreams, and school WhatsApp mayhem. This issue? Oh, it’s a proper page-turner.From Megan McKenna swapping TOWIE tears for teething fears,to tiramisù towers so long they need planning permission (grazie, Giuseppe!). We’ve got books to soothe…
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Shopping

Mother’s Day 2026: No Naff presents allowed

Mother’s Day is nearly here – your annual reminder that a last-minute petrol station bouquet simply won’t do. It’s time to spoil the brilliant mums and mums-to-be in our lives with something a little more inspired. The London Mums team has rounded up our favourite finds from brands we love – from beauty essentials, dreamy pyjamas and chic baby carriers to personalised puzzles…
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