Mumpreneurs & Mums at work

Why Every Creator Is Rethinking Their YouTube Marketing Strategy in 2025

Once, a video could make a creator famous overnight. In 2025, a strategy is required. YouTube is a well-thought-out marketing powerhouse that favours creators who depend on precision, planning, and purpose. The platform has evolved into one of the most powerful digital marketing engines where viewers actively search, buy, and demand content. Since YouTube is no longer just about great videos…
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Celebrity Interviews

A moment with Ben Stiller: Parenting, memory and the heart of “Nothing Is Lost”

Catching a moment with Ben Stiller at LDNDOCS festival this weekend was an absolute delight – even if I only had time for one question. And of course, I used it wisely: I asked him about parenting. After watching his deeply personal documentary Stiller & Meara: Nothing Is Lost, I couldn’t resist asking how revisiting his own childhood – spent in the wings of showbiz with two…
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Travel

Festive dash to Canterbury: Toys, trains & tremendous cheer

Who knew that hopping on a train atsilly o’clockon a frosty London morning could lead to one of the warmest days of the year? And by “warm”, I mean emotionally – because the temperature certainly wasn’t doing us any favours. With the mercury hovering between a very unfriendly -1°C and 3°C, we bundled up like walking Christmas parcels and headed to St Pancras for a press…
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Movies

The Family Plan 2: Red Carpet moments & London Mums take

Yes, darlings – we at London Mums packed our sparkliest coats, slapped on a touch more highlighter than medically advisable, and strutted down theglobal premiere red carpet in LondonforThe Family Plan 2. And what a night it was. We rubbed shoulders (politely, but meaningfully) with thegorgeousMichelle Monaghan, theequally gorgeousKit Harington, and…
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Mums Tips

Keeping Teens safe online: Snapchat, experts & a room full of coffee-fuelled parents spill the truth

If you’ve ever tried to have a “quick chat” with your teenager about online safety – only to be met with the classic combo of eye-roll, sofa-flop and the immortal words “Muuuuum, I KNOW” – then this one’s for you. London Mums headed over to Snap’s seriously impressive offices (honestly, even the lifts look cooler than anything in my house) for a breakfast briefing with…
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Travel

What British parents should know before moving to Portugal for work

Moving to Portugal for work is becoming a popular choice among British families seeking a calmer lifestyle, better weather and a friendlier work–life balance. Parents often begin their planning by exploring the Portugal work visa with support from services like MigRun, which help them understand the legal steps needed for relocation. Settling abroad with children requires careful preparation…
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Attractions

Wimbledon’s sweetest tradition: Why strawberries & cream rule the court

If there’s one thing more British than queuing, apologising unnecessarily, or discussing the weather with Olympic-level commitment, it’s the glorious ritual of eating strawberries and cream at Wimbledon. Honestly – what other country pairs elite athleticism with a pudding? With the Wimbledon Lawn Tennis Museum’s brand-new exhibition A Slice of History (19 November 2025 – Autumn…
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Celebrity Interviews

STAR MUM! Sparkle, skin tints & strong mamas: Lottie Tomlinson talks life & love

In this exclusive conversation, London Mums Magazine chats with Lottie Tomlinson about confidence, creativity, and the sparkle of motherhood. From personal reflections to festive inspirations, she shares how to navigate life’s chaos with grace and a touch of glamour. You’ve built a strong career as an influencer, makeup artist, and entrepreneur. If you look back to your teenage…
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Shopping

Family Bathroom Makeovers: Inspiration from Bathroom showrooms in Harrogate

When designing a family bathroom it’s essential to achieve the right balance of style, comfort, and practicality and there’s no better place to explore these than at the Bathroom Showrooms in Harrogate. Such as Harrogate Bathrooms, with its custom design service, high-quality materials, and lifelike renderings, provides the perfect creative and practical plan for any family-focused…
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Schooling

Turtle Tots opens first UK Swim Centre to help tackle pool shortages

Parents, rejoice! Nationwide baby and children’s swim school, Turtle Tots, has just opened its very first dedicated swim centre in Staffordshire – a timely move as pool closures across the UK make it harder for children to learn to swim. The new centre, run in partnership with franchisee Sam Taker (Turtle Tots Staffordshire), is part of a wider effort to make swimming more…
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