Being able to spot emerging trends is essential to making or breaking it in the kids’ toys business. And Hippychick, which caters to the 0-3 market, is one that has always come up trumps when it comes to identifying what’s hot and what’s not since it was founded twenty years ago.
London Mums spoke to Julia Minchin, Hippychick’s founder, to get the low-down and to uncover her trade…
Looking back at all the mums in my family for generations I am trying to understand what makes me different as a 21st Century Mum. It’s not an easy answer. But of all things the way I have embraced the changes and the innovation in products and gadgets has made me understand what it means to be a mother today.Â
It’s never been easy to be a mum for any generation. In the past mums had many…
As always, Drumond Park is bringing yet another brilliant new range of children’s table-top games to the UK marketplace this Autumn, in plenty of time for Christmas! There’s something here for everyone … from thrills, spills and wacky characters through to brain-teasing, linguistic endeavours – as well as some exhilarating, super-fast action tricks, too! So get settled in and ready for…
London Mums have gone out again to source the best and most cost effective Christmas presents for the whole family. I hope you’ll find some inspiration in our wish list.Â
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The best presents for babies are the practical and useful ones. My favourite this Christmas is the Sleeping Bag with Feet and Detachable Sleeves with the Pirate theme by Slumbersac.Â
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Slumbersac’s Sleeping…
As Christmas draws closer, we all wonder what Santa will be bringing to our kids – I still believe in Santa, so don’t look so surprised! One of my favourite places to purchase all my stuff is eBay because it’s quick to search for the best deals on the mobile phone and these days you can get pretty much everything there at lower prices. I found a recent report by eBay on the 12 Toys of…
I was recently invited to try a new range of teas called We Are Tea. This new ethical tea has been created by Spence & Suze and presented at a special event in Central London. Read what is special about this ethical tea range in my blog and why I think it’s delicious at the same time!
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This is how all the ethical cycle works:
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With We Are Tea you can think outside the box! Don’t…
For the past 10 years I have been involved in the selection process of the Products of the Year. You can call it a big marketing exercise but it is primarily a great way to encourage innovation and development in the market. In fact thanks to the Product of The Year selection process companies are forced to keep up with improving their products every year. Ultimately it’s the consumers who reap…
Dear London Mums,
Brace yourself for a bumpy return to the school routine filled with lots of screams and tantrums.  At least it will be a bit of relief for us parents … After an intense first year at secondary school I am not sure I am ready for a new academic year, even as a parent. I also feel that children grow super fast. Changes in schooling are always challenging and this year more than…
When Rigby soft puppy doll came through my post box I instantly fell in love with him. Rigby may look like an ordinary cuddly toy, but underneath his cute exterior, there’s an incredible story to tell… That’s what makes him a special cuddly dog toy. Â
Whilst many of us associate The Royal British Legion with Remembrance, the charity also carry out important work helping today’s Armed…
Summer holidays are almost upon us and parents looking for continued learning opportunities during the break have now a technology alternative to just video games. The UK brand’s latest product Kano Computer Kit Complete is a build-it-yourself laptop and learn-to-code kit that walks users (ages 6 and up) step by step as they learn the components of a computer, as well as challenges/tutorials…