If there’s one thing mums can rely on in December, it’s this: the fairy lights go up, and so does the pressure. The cost-of-living crisis hasn’t exactly taken early retirement, and plenty of us are attempting five-star festive magic on a budget that wouldn’t buy a Pret latte and a mince pie. Add the annual game of “keeping up with the Joneses” – which in London is more like “keeping up with the Instagrammable mantlepieces” – and honestly, it’s a miracle any of us make it past 10 December without quietly sobbing into a tin of Celebrations. So imagine our sheer joy when something genuinely magical fluttered into our laps: Jingle Joy – a completely free, delightfully wholesome festive countdown created by mum-of-four and specialist teacher Martina Woodworth. It’s warm, it’s imaginative, and it won’t cost you a single penny.
So imagine our sheer joy when something genuinely magical fluttered into our laps: Jingle Joy – a completely free, delightfully wholesome festive countdown created by mum-of-four and specialist teacher Martina Woodworth. It’s warm, it’s imaginative, and it won’t cost you a single penny. A rare trifecta.
Yes, it really is free.
No strings, no downloads, no auto-renewals sneaking into January.
Just honest-to-goodness Christmas magic – the kind children remember, and parents can actually enjoy.
What exactly Is Jingle Joy?
Starting 8 December 2025, families who sign up at
www.santasmagicchimney.co.uk
will receive:
A magical message from Santa every morning
A five-minute parent–child challenge every afternoon
That’s it. But somehow, it’s everything.
Tiny moments that make kids beam, feel seen and completely swept up in the season – without any pressure to buy, build or bake anything elaborate.
Martina told us that after years working with children, one truth stood out: the memories that last aren’t the big, expensive ones. They’re the moments that make kids feel important, included and full of imagination.
Frankly? She’s spot on.
And then there’s the chimney stealing the show…
If your family loves a little keepsake magic, meet the star of the season: Santa’s Magic Chimney, an enchanting elf-sized fireplace that lets children send letters straight to the North Pole via soft felt flames. It sounds adorable — because it absolutely is.
This is not a gimmick. It’s nostalgia-meets-neuroscience-meets-childhood-wonder, wrapped up as a modern family tradition:
Handmade from sustainable Paulownia wood.
A hidden letter slot for Santa mail.
Soft felt flames that flutter as the magic “activates”.
A charming letter-writing kit.
Based on old folklore that letters tossed into flames rise up to Santa.
Parents choose the chimney’s “special spot” – and once placed, it must stay put. Otherwise (according to highly qualified junior experts) the portal may close and jingles could fall out. And who are we to question the physics of festive portals?
Why London Mums are obsessed
In our line of work, we see a lot of Christmas “stuff”. Some pretty, some gimmicky, some that last longer than others.
But what Martina has created – both Jingle Joy and Santa’s Magic Chimney – feels special. It isn’t about outdoing anyone, filling a feed, or buying a bigger, flashier version of something you already have. It’s about connection. Imagination. Ritual. Heart.
And in a year when many families are watching every penny, Jingle Joy feels like the calm, cosy antidote we’ve all been craving – a reminder that the best parts of Christmas often take just five minutes and a bit of shared magic.
Join the magic
Sign up for the free Jingle Joy countdown
www.santasmagicchimney.co.uk
Discover Santa’s Magic Chimney (£99.99)
Same link – and well worth a peek.
Monica Costa founded London Mums in September 2006 after her son Diego’s birth together with a group of mothers who felt the need of meeting up regularly to share the challenges and joys of motherhood in metropolitan and multicultural London. London Mums is the FREE and independent peer support group for mums and mumpreneurs based in London https://www.londonmumsmagazine.com and you can connect on Twitter @londonmums
