New research shows that ‘pretend play’ is the defining childhood activity of the last 50 years, uniting the generations.
The research, which was carried out by Sainsbury’s Active Kids scheme among children and adults across the UK, examined the favourite childhood activities of each generation from those born from 1940 onwards.
Beating off competition from computer games and the latest…
Last year’s sporting success had a real impact on young people’s perceptions of female athletes. So Clare Balding has now kick-started npower What’s Your Goal?, an initiative that offers young people once-in-a-lifetime opportunities in the football industry. Clare is leading an exclusively female line up of 11 inspirational and successful women currently working within the football industry…